Hi, I’m Liv!
Throughout the course of my life, I’ve been obsessed with all things design and style. I was born and raised in Nashville, Tennessee to a loving father and an inspiring mother who happened to be an architect. I was always drawn to creative outlets, whether it was putting a state of the art outfit together at 5 years old, moving around every piece of furniture in my room so that the feng shui was just right, or re-organizing my families entire kitchen on a random Saturday.
Thanks to my mother, being surrounded by beautiful spaces nearly every day always helped my inspiration process. I learned early on how much design can shape every experience. Whether it’s curating a brand’s digital presence, developing a fresh creative marketing strategy, styling an entryway or creating content-I thrive.
As I got older and received internet privilege, my interests quickly drifted into graphics and social media. Tumblr and Pinterest became one of my biggest creative outlets. Throughout high school, I taught myself how to code in basic HTML & CSS. I fell in love with creating digital art that others could access.
In 2020, I graduated from the University of Tennessee and moved to Chicago to pursue my career & future. In my career thus far, I’ve worn several hats: Digital Marketing Director & Lead Designer (graphic, product packaging & web) for a beauty brand, Content Creator and Interior Stylist (both professional and amateur-my friend’s homes can confirm). While it might sound like a lot, everything I do revolves around one thing—creative strategy and storytelling. If I love it, I do it.
In terms of social media, my journey as a digital creator has had its ups and downs, but it’s something I do for fun. Content creating has never been a full-time job for me, simply a passion project and way to express myself by connecting with the world digitally.
From building websites that draw the eye to crafting email and SMS campaigns that actually get clicks, bringing ideas to life is how I fill my cup. As a professional, I’ve always found it best for your purpose to align with your passion. Luckily, that’s the case for me.